Mazda Sales Thailand Co Ltd marketing director Sureethip La-ongthong says that the company will focus on two-wheel-drive pickup models this year. As much as 97 per cent of Mazda pickup truck sales are made up of two-wheel-drive models, while the remaining 3 per cent are four-wheel-drive models for fleet customers.
"Previously the ratio between two- and four-wheel-drive models was 85/15, but presently the popularity of thr four-wheel-drive models have grown," she daid.
Sureethip said the company will emphasize on the 4x2 2.5-liter and 3.0-liter models, with prices starting at Bt489,000 foi the standard cab and Bt541,000 for the Freestyle cab. The 4x2 Hi Racer starts at Bt602,900 and the 4-door model at Bt612,900.
by: Kittipong Unparsert
Mazda is also planning to spend Bt20 million for a countrywide roadshow to 12 provinces from March to June. Caravans of the BT-50 and Mazda3 will be shown along with special activities including special stunt shows, concerts, games and prizes. Sureethip said the automobile market should finish the year at 650,000 units, and Mazda plans to sell 16,000 units, which is approximately 2.5 per cent of the market.
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